Nespresso
Case history
Nespresso is the product of a simple yet innovative idea from 1986, whose aim is to enable millions of people to enjoy quality espresso in the comfort of their own homes. The company has thus become a pioneer in coffee pods, exporting its products to more than 60 countries across the world.
Pardgroup and Nespresso have a 360° partnership. The In-store Promotion team manages promotion campaigns continuously to support brand sales while the Retail Services Business Unit is responsible for the installation of Shop-In-Shops and window changes in Nespresso Boutiques across Europe.
Selected projects:
• Nespresso Coffee Advisor – Coin Casa, Arezzo, IT – Work done: Selection and training of Coffee Advisors
• Nespresso Coffee Advisor – MediaWorld Ferrara sales points; MediaWorld Lecce; MediaWorld Padua Albignasego; MediaWorld Pompei, IT – Work carried out: Selection and training of Coffee Advisors, consultancy, tasting and sale of coffee machines and Nespresso coffee
• Nespresso California Dream Window Display Collection, 34 Boutiques throughout Italy – Work done: Installation
• Nespresso Collection Ispirazione Italiana Window Display, Milan, Italy – Work done: Installation
• Nespresso Coffee Advisor – at MediaWorld and Euronics, Bari, Mestre, Treviso, IT – Work done: Coffee Advisor selection and training
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BAT
Field Marketing Services, In-Store Promotion.