Samsung
Case history
The Korean technology giant, founded in 1938, is now one of the undisputed leaders in the sale of household appliances, smartphones and TVs all over the world.
For Samsung, Pardgroup has created a welcoming audio-video experience area in Mediaworld stores in the province of Milan and a major pop-up at the Milan Malpensa airport.
Selected projects:
• Samsung Galaxy Pop Up, Milan Malpensa Airport, T1 Gate A Departures Shengen – Work done: Design (Axielab), production, installation, merchandising and promoting
• Samsung Area Experience, Mediaworld Cinisello Balsamo, Milan (MI) – Work done: production and installation
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Meliconi
In-Store Promotion.