TooA
Case history
TooA is born in Fabriano, in the region of Le Marche, Italy: the home of small appliance know-how, where experts and engineers have followed the realisation of a machine capable of offering surprising and natural ice cream.
The Business Unit Field Marketing Services of Pardgroup realised various types of line dressing with product positioning (ice cream machine, ice cream and toppings) for the brand according to the customer’s planogram in the Small Appliances department of 120 MediaWorld shops in Italy.
Selected projects:
• TooA, Dressing of the linear with product positioning – 120 MediaWorld stores, Lombardy, IT – Work done: Dressing and product preparation.
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Beko
Brand Ambassador, Field Marketing, Field Marketing Services, Training.