SMEG

Case history

SMEG is an Italian multinational manufacturer of household appliances based in Guastalla, in the province of Reggio Emilia.

Founded in 1948, the brand quickly became a leader in the household appliances sector. In 2020, the company will have 19 branches worldwide.

Pardgroup’s Instore and Retail divisions have collaborated with the brand in the creation of some exhibition installations and sales support in various Italian cities.

In-Store Promotion

Smeg x Dolce e Gabbana, Harrods - Pardgroup

Selected projects:

• SMEG x Dolce & Gabbana Window Display, Harrods, London, UK – Work done: Design, production and installation

• SMEG Promozione Instore, Nova Ponte Milvio Rome, Unieuro CC Catania, Unieuro Euroma2, Unieuro CC Rome, IT – Work performed: Consulting for the sale of small appliances

• SMEG Personalization Rinascente Milano for Design Week, Rinascente Milano, Milan, IT – Work done: production and installation

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